Press Release
February 19th, 2018
Toques Around Town
NELSON – Local businesses have been getting a head start on supporting this year’s Coldest Night of the Year Walk, by wearing Coldest Night toques to work for the day.
“It’s been a great way for local businesses to get involved and show support for this event, without having to provide a financial donation or prize. We are grateful for the many contributions our businesses make to different causes throughout the year and we thought this would be an easy ask,” shared Kate Nott, Team & Walker Recruiter.
With 7 local businesses wearing toques to work, including: Hume Hotel, Hume Liquor Store, Best Western, DeVito’s, Gerick’s, Wait News, & Oso Negro, they’ve helped create a buzz around the walk.
The staff at the Hume Liquor Store not only wore the toques for the day, but asked if they could wear them for the week and decided to change their tip jar into a donation jar for the walk.
“These local businesses help us start or continue conversations around the walk in the weeks leading up to the event. Simply wearing the toques is a visual reminder to our community members that the Coldest Night of the Year Walk is coming and that we’d like them to join us!” reminded Nott.
Nelson is currently ranked 22nd for the number of teams participating this year and 27th for the number of walkers, across the nation! There are 121 communities walking together across Canada on Saturday February 24th.
“We are hoping to raise $35,000 this year and we are almost half way there! This week is when we see the fundraising efforts of all of our walkers really kick into high gear,” said Lisa McGeady, Event Coordinator. “It’s amazing to feel the energy and enthusiasm build this week as Saturday approaches. If you haven’t been involved before, I’d encourage you to come and join us. It’s contagious, we have so many people come back year after year that it is truly heart warming.”
On Saturday February 24th, Nelson CARES Society is hosting the 4th annual Coldest Night of the Year (CNOY) walk. This 2/5/10 km non-competitive walk will kick off at Central School at 4:30 p.m. Expect rest stops along the way and a warm bowl of chili served up at the Nelson United Church to celebrate completion. At the heart of CNOY, is recognizing the importance of sustainable, affordable living and working toward real change in Nelson to end homelessness.
Visit https:/canada.cnoy.org/location/nelson to register to walk, volunteer or to make a donation. Or contact, Kate Nott at CNOY@nelsoncares.ca or 250.551.0417.
Photo Cutline: Toques Around Town – Local businesses have been wearing Coldest Night Toques to work to help raise awareness of next Saturday’s walk.
For more information please contact:
Lisa McGeady
Tel: 250.551.0250
Email: CNOY@nelsoncares.ca
